It has been observed that all kind of small business owners are expanding their local business into global arena through internet marketing to continue their business growth. Thus they build up pretty website with their services or product gallery for enhancing their brand name in front of world wide audience.
But, how much you will be beneficial with that appealing website apart from organic search engine ranking while you are the most newcomer into this global market? A noticeable website is meager in receiving web traffic until it gets famous into the search engines through keywords. Designing a pretty website is just the preliminary step of your internet business but nothing more than that.
What are the other ideas for promoting your business brand except SEO optimization? Thinking about publishing online banners in reputed websites? Giving adds at famous same theme business websites? Circulate your business news into all possible web forums?
Trust me, these are much expensive and hazardous ways than taking advice from a professional growing SEO services. As a matter of interest, it has been seen in a recent survey that more than 95 % visitors come in through search engines. Then can you explain me, why shouldn’t a firm go for organic SEO optimization?
Don’t forget that you are investing much to build your pretty professional website and as because of your new arrival you are not popular into the global market. Here comes the necessity of professional SEO optimization. You need to promote yourself first into the search engines then you need to ride up into the top positions through keywords.
Now, if you are taking SEO optimization in a serious manner then you can realize that it is the other name of publishing your business services or products or business goals through a properly optimized website into the search engines. But, if you are taking SEO acutely, then it is none other than a promotion policy of your site through few effective keywords.
Then the question arises, why small business owners require leading SEO services? There are few reasons behind that, first reason is that to promote your website properly into the search engines is only possible when your website is optimized by relevant keywords which are effective at your business market.
The second reason is to enhance your brand promotion through an effective online campaign which will continuously increase your brand name as well as helping in the entire financial growth of your business firm i.e. rising local business to the global internet marketing arena within minimum possible time.
Only through SEO optimization you are able to receive thousands of tremendously improved qualified web traffic in other term vast organic unique visitors to your website which will produce more business to you in a very short time span.
Obviously the most important reason which will appearing at the business owner’s mind is the expenditure will be the most prominent thought in a business owners mind. Yes, if you are hiring professional SEO services for proper optimization of your websites then the cost will apparently decreasing to get popular amongst the online market area. Apart from SEO all kinds of promotional ways are most expensive and time taking processes and while doing SEO, you only need to expend a little bit of that expensive expenditure.
Another reason is the SEO knowledge what they have in different segments in SEO work process. SEO services has good number of professionally sound employees in the field of content writing, on page optimization and off page optimization and also they also have different types of SEO strategies to promote different kinds of business theme (we all can assume that the promotion policies of law based sites should not be the same promotional policy of real estate sites).
SEO services are focusing on your SEO campaign thus you need not be nervous about your SEO campaign while in the meantime you can focus on your core business and it’s strategies for enhancement. SEO services properly optimize your website for all search engines to get ranked with logical and sensible relevant keywords which are most importantly effective on your business market area.
Search engine optimization (SEO) is a critical part of any internet marketing campaign. This article will outline the four phases of the SEO process. Before, we move on, I want to bring up an observation I have made over recent years. Many marketers including some of my past and current clients have had the belief that SEO is all about being ranked on the first page of Google.
This is partly true, but SEO optimization is so much more than that. It truly is the building block of your internet marketing efforts. Without implementing SEO strategies or at least being aware of SEO concepts, you will have a tougher time driving targeted visitors to your website.
It is my intention to impress upon you with this article, the importance of using SEO optimization as the building block of your marketing campaigns. From site conception through development and on to promotion, SEO can be utilized every step of the way. Okay then, we will continue on… the four main components of the SEO process is:
SEO Analysis – This is the beginning step and without taking the time to complete this first level of the process, you will have a tougher time attracting targeted visitors to your website. Without targeted visitors, your conversions will suffer. SEO analysis includes keyword research, researching your targeted market and competition research. Do not allow the term “research” to scare you off. This first step forms the foundation for the rest of the process.
SEO Optimization – The next step in the process is often referred to as “on-site” or “on-page” SEO. This step is not difficult at all, however most marketers don’t fully understand what it takes to optimize their webpages. On site optimization includes the use of title tags, meta tags and keyword optimized content.
SEO Development/Site Architecture – Refers to how the pages within the website are connected to one another. This includes site navigation, internal links and a site map.
SEO Promotion- This is the final step and is often referred to as “off-site” optimization and includes link building.
These are the four components that make up the SEO process. Unfortunately most new marketers make the fatal mistake of jumping in to the last step (SEO promotion) before applying the first three steps. You will most often fail to gain the targeted traffic (which leads to conversions which leads to profit) if you don’t use all four of these steps as part of your overall marketing campaign.
SEO is a term that most webmasters are familiar with. The problem is that most people ignore the most effective SEO optimization techniques therefore resulting in an unnecessary loss of traffic and thus revenue. That being said, the following is a list of SEO optimization techniques that both new and experienced webmasters should use.
Use established domains – This is one of the SEO optimization techniques that require financial investment. Established domains tend to get a higher SERP compared to new ones. There are many domain marketplaces that allow you to get older domains with the keywords you are targeting.
Write for people and not for bots – Most webmasters tend to be more concerned with SERP ranking causing them to ignore SEO optimization techniques that improve a website for humans. This results in short term traffic spikes which is then lost over time since people will not share the content because it does not generate any conversation, interest, controversy etc. The end result is a loss of revenues in the long term.
Use micro data – This is one of those SEO optimization techniques that allow webmasters to include information like user ratings, video tutorials and other details in the SERPs. This technique improves the quality of organic traffic by attracting a searcher’s attention and providing more information to search engine bots. Fortunately, the code needed for this technique is freely available meaning that you can easily use your creativity in this area in order to increase conversion rates.
Use a variety of anchor text options – This is one of those SEO optimization techniques that most webmasters pay no mind to. You should use numerous anchor text options when doing internal or external linking. It is advisable for part of the anchor text to include the keyword or brand name being targeted so that bots detect the correlation between the web pages. It is one of those SEO optimization techniques that webmasters must not overdo in order to avoid getting penalized.
Use robot exclusion protocol – This is one of those SEO optimization techniques that are unknown to most webmasters. Robot exclusion protocol is where you use a text file to prevent search engine bots from crawling certain parts of your site. You may use these files for web pages in your site with duplicate content, personal information and folders used by web designers. It is one of those straightforward techniques meaning that all webmasters should learn how to develop and implement it.
Register your site on local search listings – Search engines tend to give local websites higher SERP ranking than international sites meaning that you should register your site on local directories e.g. Bing Local Business Listing. It is one of those one time SEO optimization techniques. This therefore means that taking some time to include your site in such listings will go a long way in improving conversions.
Using Meta data – This is one of the SEO optimization techniques that allow bots to find out the content contained in a web page. The main kinds of Metadata are Meta tags and the Meta description. It is advisable to populate the Meta data with accurate and keyword research information.
In a nutshell, incorporating creativity in SEO optimization techniques usually results in higher conversion rates without necessarily having to spend so much money.
Are you completely clueless when it comes to SEO Optimization?
No matter if you are an experienced webmaster or a complete novice, you have probably noticed the great struggle that comes with increasing your search engine ranking position or SERPS, if your cool. The problem is that there are SO many different SEO Optimization strategies being outlined all over the web that it is hard to know which ones to choose. I am here to solve this problem for you. I am going to walk you through the proven step by step process of vastly improving your SERPS.
Step 1: Figure out what keywords you want to optimize for.
It is important to figure out which keywords to optimize for before you begin your SEO optimization efforts. You will want to pick out two or three keyword phrases that you want your website to rank high for. You can find great keywords by using Google AdWords: Keyword Tool. Just search Google for Google keyword tool and enter in the keywords that you are thinking about optimizing for and this program will show you the previous months search volume for those specific keywords. This SEO tool will even provide you with alternative synonymous keywords that you can choose from. I recommend choosing a keyword phrase that has had at least 10,000 searches in the last month. I know you may be thinking why not optimize for the keyword that has the most searches during the month? Well, the problem with this strategy is that the more searches that keyword phrase gets, the more competitors there are who will be optimizing for them. The more competitors, the harder it will be to rank for those specific keywords. This is why I suggest choosing to optimize for a less competitive keyword phrase at first. Once you have succeeded with this less competitive keyword phrase, your traffic will increase, thus increasing your Google merit, and in turn making it easier for you to rank well for more competitive keywords later.
Step 2: Analyze Your Competitors On-page Optimization.
You will want to go to Google and do a search for your keyword terms. Make sure you are not logged into Google when you do this search, as it may change the results. On the search results page you will want to analyze your main competitors sites (i.e. the top 5 results). The following is a step by step guide of how to perform this analysis:
Check the page rank of the webpage that you are trying to outrank. You can find several different page rank checker tools by going to Google and searching for page rank checker. If the page rank of the top 5 websites is below a page rank 5, you may have a good chance of out optimizing them. If the page rank is 6 or above you might want to try optimizing for a different set of keywords, as a page rank of 6 and up is VERY good and will be hard to beat.
Go to the website that is ranking high for your keywords, start from site 1 and work your way down through site 5. Once on the page, click the view button at the top of your browser and then click Page Source. When this new screen pops up click the edit button and then click find.
Search for the page’s title tags. Once you find them, see if the keywords you are analyzing are included in the competitor’s title. If they are, that’s ok; you can add them to your page title as well.
Search for h1. You are looking to see if the site has your targeted keywords in their h1 tags. You may want to try to search for h2 and h3 tags as well. If they don’t have the keywords in the h1 tag this is an advantage to you because you can add them to your header tag.
Now search the page for your keywords. You will want to see how many times the webpage has the keywords listed on it. Make sure to analyze how many times the keywords are listed on the page in regular font, as well as, bold, italics and underlined. Make sure your write all this information down so you can one up your competitor with your on page SEO optimization.
Check to see if the keywords are listed in the first 25 words of the page and the last 25 words of the page.
Your on page SEO optimization strategy:
You will want to make sure that your targeted keywords are listed in your title in a way that reads naturally.
You will want to use your main keyword phrase in your website description 2 times also in a way that sounds natural.
You will want to include your targeted keywords in your Meta tags.
You will want to add your main targeted keywords in h1 tags at the top of your web page.
Make sure to list your keywords once in each paragraph on your site. Also, try and use the keywords once in italics, once in bold, and once underlined throughout the page. – At most, only use your keywords once each paragraph. You don’t want to use the keywords too many times as this can result in a negative effect on your SERPS. Google will see this ploy as keyword stuffing.
Try to make it so your main keywords are listed in the first 25 words of your webpage and the last 25 words of your site. A trick I use to make sure my keywords are in the last 25 words of my site is by adding them to the copyright portion at the bottom of my pages.
Now, I want to make it clear that on page optimization is only a VERY small factor in your SEO optimization campaign. On page optimization will only help your SERPS if you correctly conquer your off page optimization efforts, just on page optimizing will not dramatically increase your search position.
Step 3: Analyze Your Competitors Off page Optimization.
Now you will want to check the off page optimization tactics that your competitors are using.
To do this you will want to analyze the number and quality of backlinks that are linking to the your competitor’s site. You can search for the number of backlinks a website has by using Yahoo as an SEO tool. Go to yahoo.com and search using this format: Link:http:// www. yourcompetitorswebsite.com. This search will show you how many of the websites pages are indexed by Google, giving you a better idea of how often Google visits the site, as well as, the number of in links or backlinks that the site has pointing to it.
Now for the time consuming part; you will want to determine the quality of the links that are linking back to this site. Here is a list of some things you will want to look at when determining the quality of the sites backlinks:
The Page rank of the page linking to the site (i.e.www. website.com/pagelinkingtowebsite).
The page rank of the main URL of the page linking to the site.
How many times the page uses the targeted keywords in:
The title of the page (i.e. in between the title tags)
In any h1, h2, or h3 tags – In the main body of the page
How many times the keyword shows up on the page in regular font, as well as, in bold, italics, and underlined.
After analyzing the backlinks of the top five competitors using the mentioned SEO Tools, you will want to choose some of the same high quality backlinks that are linking to your competitor’s site that have the correct characteristics (i.e. correct category, onpage keywords, etc.) that will make an impact on your SERPS.
Once you have chosen your targeted link partners you will want get there whois information i.e. who owns the website. You can find this information by going to whois.com and doing a search using the site address.
Once you have the webmasters email, you will want to write them a letter asking them if they might consider exchanging links with you. Make sure that you already have their site link on your website. Provide them the address where they can see their link. Give them some kind of incentive for linking back to you. Be creative, and try to make sure the letter sounds somewhat personalized. There is nothing a webmaster hates more than receiving a letter that is painfully generic.
I will say it again, as it is VERY important. Give the webmaster a reason to link back to you. Emphasize What’s in it for them if they link to you (i.e. you believe your site will be a great resource for their users or something of that nature). At first you will get more no’s than yes’s but don’t get discouraged, this is the case for many new web owners and it will get easier as your website ages.
Now, I know this sounds like A LOT to analyze manually, so for anyone that is interested, I would like to introduce an amazing SEO tool that can completely automate this process for you.
This program will provide you with everything you need to analyze your competitors backlinks and facilitate your link building campaign.
Here is a list of some of the options this SEO Tool has to offer:
You can analyze the backlinks of any site. This analysis will show you:
You can choose to search for prospective backlink partners using different criteria including: using a competitors website to find links, using a keyword to find links, finding link directories with a specific category, and more.
All of the links pointing to the site, with the exact address of where you can find the link.
The PR of the page the link is on – The anchor text used – If the link is do follow or no follow
If the site still has the backlink, sometimes links will show up (especially in the yahoo search) on pages that no longer house the website you are analyzing. This happens because the site may have had the backlink when it was last crawled by Google, but as of right now the link is no longer on the page.
It will analyze the density of the main keywords used throughout the pages that house the backlinks.
It gives you the ability to add your own keywords that you want to analyze the backlinks for, the keywords you choose will be analyzed for:
* Prominence of the word on the webpage housing the link
* Link density
* Link prominence
* Keywords in h1 & h2 tags
* Keywords in the Meta tags
You can do a search that will tell you how many of your pages or a competitors pages are I indexed in the different search engines, indicating how often the Google bot visits the site.
You can do a search to see where you are ranking for your specific keywords. This feature is especially helpful because a lot of SEO position checkers only check the first 100 results and you may not be listed in the first 100 results during your beginning efforts. This tool will show you exactly what position you are be it number 1 or number 800, which is extremely helpful in monitoring your SEO optimization progress.
It allows you to search for possible authority websites (meaning high value websites that are specific to your websites category) that you may be able to get a link from.
They even provide you with an article submission tool that will submit your articles to different article directories automatically.
This is just scratching the surface of everything that this incredible SEO Tool has to offer. This program has GREATLY reduced the time it takes for me to analyze a website and figure out my plan to outrank them in the SERPS.
So, I have covered on page and off page optimization SEO Tools that, if used properly, will help you outrank your competitors. I hope that you have found this page helpful and I wish you the best of luck in your SEO optimization efforts!